Louboutin helped bring stilettos back into fashion in the 1990s and 2000s, designing dozens of styles with heel heights of 120 mm (4.72 inches) and higher. The designer's professed goal has been to "make a woman look sexy, beautiful, to make her legs look as long as [he] can". While he does offer some lower-heeled styles, Louboutin is generally associated with his dressier evening-wear designs incorporating jeweled straps, bows, feathers, patent leather, red soles, and other similar decorative touches. He is most popularly known for the red leather soles on his high heel shoes, commonly referred to as "sammy red-bottoms". Christian Louboutin's red-bottom colour code is Pantone 18-1663 TPX.
His single biggest client is Danielle Steel, who is reputed to own over 6,000 pairs and is known to have purchased up to 80 pairs at a time when shopping at his stores. Ms. Steel is an American novelist, currently the best selling author alive and the fourth bestselling author of all time, with over 800 million copies sold.
On 23 July 2014, Christian Louboutin Beaute launched a range of nail lacquers, exclusively debuting the signature red shade, Rouge Louboutin, at the Saks Fifth Avenue flagship in New York and its 15 US boutiques. In support of this launch, the high-end department store created Loubiville, a five-window visual merchandising display. The range will be more widely distributed on 6 August 2014 to Bergdorf Goodman, Neiman Marcus, Nordstrom, and select Sephora boutiques. Additional shades are expected to reach retail on 31 August 2014. It only seems fitting that Louboutin would enter the beauty market, as an assistant's nail polish was the impetus for those famously-red soles. And much like the shoes, this luxury beauty product is receiving attention for its provocative shape, a long spiky cap, resembling a calligrapher's brush or a spire.
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