It is a Danish brand
Pandora = Pandora = Greek mythology = Athens? Not quite… If the name sounds Greek, the origin is Danish. The brand was founded in 1982 by the goldsmith couple Per and Winnie Enevoldsen in a small jewelry store in Copenhagen. Their desire: to offer women quality jewelry, with a trendy design, and at affordable prices.
Pandora is the world number 3 in jewelry
Pandora is the third jewelry brand in the world in terms of turnover, just behind the American Tiffany & Co. and the French Cartier. Established in more than a hundred countries, the brand is distributed in more than 8,100 points of sale (flagship stores, boutiques, corners, concept stores) and has nearly 12 million subscribers on Facebook.
The brand launches seven new collections per year
Every year, no less than seven new collections are designed by Stephen Faichild, the brand’s creative director (compared to two in 2012), like Zara or H&M. Fast jewelry? Yes, but hand-finished jewelry …
Manufacturing workshops are located in Thailand
Moldings in wax, setting and assembling of the pieces by hand… The stages of manufacture respond to exceptional jewelery know-how. Indeed, the brand mixes modern manufacturing technique and ancestral artisanal traditions. It is also in Thailand, in the workshops of Gemopolis (near Bangkok) and Lamphun (near Chiang Mai), that the 12,400 Pandora workers work gold, silver, stones and precious metals. , under very favorable conditions (the brand was notably voted “Best Employer of the Year” by Jewelery News Asia magazine in 2014).
It is a brand committed to the planet
Pandora is taking many initiatives to reduce its ecological footprint. The jewelry is notably made from 86% recycled gold and 91% recycled silver. 86% of production waste is also recycled. Lamphun’s new manufacturing workshop in Thailand is also certified “Leadership in Energy and Environmental Design”, a North American system for standardizing buildings with high environmental quality.
There are over 700 different charms
Charms are small pendants that hang on bracelets or necklaces, and often serve to tell a personal story. A cradle or a teddy bear to celebrate a birth, a palm tree as a souvenir of the holidays… Today there are more than 700 different references which allow each woman to create her own jewel. In France, the most popular model is the Charm Paris. Globally, it is the Tender Heart Charm in 925/1000 silvere which is the most successful.